30M U.S. Broadband Households Can't Stream Video at HD Quality
Just because a customer has broadband doesn’t mean they can subscribe to your streaming video service. In fact, more than 30 million households in the U.S can’t. Get NightShift to fix this.
Guests or Crew at Remote Locations Deserve High-Def Entertainment
Time-shifted downloads using NightShift can allow them to access the latest content despite costly data caps or limited bandwidth internet plans.
ISPs Can Reduce The Peak Load Created By Streaming Video
Streaming video isn’t real time. It doesn’t have to cross your network when its busiest. Extending the CDN into the user premises using NightShift’s time shifted downloading feature reduces peak network load.
NightShift On-Premises Content Delivery Network. Experience the Difference.
Traditional Content Delivery Networks (CDN) bring content closer to the end-user which reduces network cost and can improve quality for those users who have capable last mile connections. The problem is that this approach doesn’t help the millions of users who have broadband connections incapable of delivering high-quality video. This includes satellite internet customers, remotely located businesses, marine vessels, energy installations, work camps and other remote communities.
By extending the CDN into the client’s premises, content providers can ensure that their customers get the best video experience no matter how good or bad their last mile connection is. This approach also has the nice side effect for service providers of reducing the peak load placed on the network which reduces cost and improves video quality.
It’s A Win-Win Case for Internet Service Providers
Enable Bandwidth Limited Customers
Globally there are more than 200 million households who’s broadband connection cannot deliver HD quality streaming in real time. Over 30 million of these are in the U.S. Add thousands of oil rig workers, geographically remote communities and installations and the potential impact is extraordinary.
Enable Usage Limited Customers
Millions of households and other satellite internet users have sufficient bandwidth but low daily/monthly usage limit that blocks them from streaming video. Two million of such households are in the U.S. on plans where the typical monthly usage limit is 15-20GB/month. Utilizing free/idle/bonus bandwidth for streaming content makes sense.
Even good Internet connections can experience video quality problems due to a shared medium (eg cable) or congested upstream links. No customer likes to see the dreaded buffering message or watch their favorite show at reduced quality. Preloaded content streams in high quality without any latency issues.
Customers want to watch their favorite TV shows and movies during evening/prime time. This creates a peak in demand that drives up the network cost beyond what is truly necessary. Passing on the economic gains to customers can potentially help to capture larger market share and build lasting business relationships.